Listerine is one of the most influential mouthwash brands. Many know about its brand position in the market and distinct strong taste. However, we wanted to influence consumer’s mindset and make rinsing with LIsterine fun and cool rather than something mundane ritual.
Through the medium of music, the aim was to create a brand new brushing experience for users, at the same time, to highlight both the importance of brushing and rinsing. Using daily bathroom items like toothbrushes or the sound of gushing water, a music video was made to encourage viewers to incorporate Listerine into their brushing regime.
Promotional Bus Stop ad
The bus stop ad works together with the TV commercial, adapting the sounds created from the bathroom music in print. The use of illustration and graphics generates a fun and exciting look and feel that relates to the theme of the campaign.
The main call to action for both the TV commercial and bus stop ad is the microsite that will have the campaign background story and other campaign details.
TV Commercial
Television Commercial
Microsite
The microsite will start of with a similar application of the poster design to create the similar look and feel. It will start off with the TV commercial for people to recap and be inspired to join in the mobile app to create fun bathroom music.
New Media - Mobile Phone app
The mobile phone game app allows people to join in the fun in creating bathroom music just like the one in the tv commercial. With many people playing the app and sharing it on social media with friends and family, the message of a fun brushing and rinsing experience will spread to many people.
Thank you for viewing!
